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www.finevinewines.com

The Wine Maker's Toy Store™

1410 Dunn Dr., Carrollton, TX 75006
866-417-1114
Pressing News
May 2005
Volume3, Issue 6
www.finevinewines.com
866.417.1114

The Wine Maker's Toy Store™

Beginning Our 3rd Year!

Welcome to Pressing News, the monthly newsletter published by Fine Vine Wines, LLC, designed exclusively to assist the home vintner in the pursuit of their hobby!

THIS MONTH ON THE VINE!

  • Welcome
  • Customer Appreciation Program - FVW Growers Club
  • Retail Store Information and Expansion!
  • Registered Users Survey
  • Online Discussion Forum
  • Tim Vandergrift is coming to Dallas!
  • T-Shirt Contest
  • Featured Article - The Sulfite Solution
  • Toy of the Month
  • Free Wine Ingredients Kit
  • New Products
  • Call Us!
  • Wine of the Month
  • Customer Referral Program
  • Customer Feedback
  • Unsubscribe

WELCOME

As we start our 3rd year in operation, I would like to thank each of you, once again, for visiting our site. I hope it was an enjoyable experience and you were able to find everything for which you were looking, whether it was a specific product or just information. We continue to be extremely flexible and nothing we have done so far is “etched in stone.” As a result, being a user of our site and subscriber to our newsletter gives you the ability to influence the future of our web site, retail store and our company!

We continue to add products and content to the web site; therefore, if you have any special requests, please let us know. We like to hear what you have to say about our site, our products and/or our customer service, good or bad. Please send your comments and/or suggestions to winemaster@finevinewines.com.

I want to extend my thanks again for making finevinewines.com your home for your wine making needs. It continues to be my hope that every time you visit finevinewines.com you have an enjoyable experience and you find everything for which you are looking.

CUSTOMER APPRECIATION PROGRAM - FVW GROWERS CLUB

Please check out our FVW Growers Club. You can get all of the details on our web site, but the bottom line is that once you spend $500 with us, you get a 5% discount on everything you buy from us. Find out more on the web site.

RETAIL STORE INFORMATION - WE ARE EXPANDING

We are happy to annouce that we are going to double our retail store floor space. For those of you that have visited our store, you know how badly we need more space! Not only will this give us more room to display our products, it will also allow us to offer wine making and beer making classes, as well as, tasting parties. We hope to complete our expansion by Labor Day 2005. Watch the web site and listen to WBAP in Dallas to learn more.

Information about our retail store, including hours, location and a map can be found on our Retail Store Information page. Please note, our retail store will be closed the weekend of June 9th thru June 12th.

REGISTERED USER SURVEY

On May 25th, we sent an email to all of our registered users giving them an opportunity to receive a $10 off coupon. To receive this coupon, all the user had to do was answer a short survey. This survey was designed to find out how we were doing and how we compared to other home winemaking web sites. To those of you that have participated, so far, we want to extend our thanks. To those of you that have not participated, there is still time. Follow the link in your email, complete the survery and, you too, will receive a $10 off coupon.

I wish I could publish the complete results; however, I know that other home wine making stores read my newsletter and I don't want to share some of the information you have so generously shared with me. I will tell you that over 75% of the respondents felt that our web site was "better than most" and that our committment to customer service is important in deciding where to spend your hard earned money. I was surprised to learn that almost 40% of the respondents did not know about our rewards program, the FVW Growers Club. Obviously, I need to do a better job in this area.

I would also like to thank you for all of the comments you provided. In the July newsletter, I will share some of them with you.

FORUM

The discussion forum continues to grow. We have over 170 registered users, including some extremely knowledgable wine makers with loads of valuable information, that have contributed over 5,500 posts. Whether you are an expert or a novice, it is an excellent place to ask questions, exchange ideas and meet other home wine makers. It is rumored that even Tim Vandergrift makes an occassional post!

If you haven't logged into the forum, try it sometime. I think you will find it most informative and enjoyable, as well as, a great place to meet fellow wine makers.

TIM VANDERGRIFT IS COMING TO DALLAS!

That's right! Tim Vandergrift is coming to Dallas. Tim is the Technical Services Manager for Winexpert and his job is to design and test all of the wine kits made by Winexpert. Before joining Winexpert, Tim held a comparable position with RJ Spagnols for 10 years. In addition, if you have ever picked up an issue of WineMaker Magazine, you will have found an article by him. He is one of the home wine making gurus!

Since I now sell the Winexpert line of wine kits, Tim has graciously agreed to come to Dallas for a one day event. During this event, Tim will make a presentation of the Limited Edition series for 2006. We will also try to work in a question and answer session, as well as, a wine tasting.

Although I do not have a date yet, it will be sometime in October or November and most likely, during the week. As soon as I have more information, I will post it on the web site and in the monthly newsletter.

T-SHIRT CONTEST

We only received one entry for this contest, Lorrie Dooley of West Milford, New Jersey, so she will receive the $100 gift certificate. Her submission was very good and original. Unfortunately, we probably will not be able to use it at this time unless we can reduce the number of colors. It seems that the cost to silk screen her design would make the T-Shirt too expensive. We are not giving up on this idea, so stay tuned for further developments.

FEATURED ARTICLE - THE SULFITE SOLUTION

In the May issue of “Pressing News” Scott Irwin provided readers with an understanding of sulfite and its important role in winemaking. If you have not read his article, you should do so before reading this. In this article I would like to help make those sulfur dioxide (SO2) additions a little easier.

I believe the best the winemaker can do is to be in the ballpark. Test equipment and measuring equipment can help us get closer. But after all, we are we are trying to make adjustments to something measured in parts per million (ppm). The limited capability of the teaspoon will become quickly evident if a small adjustment is needed or small batches of wine are being made.

Most kit instructions indicate that you should add ¼ teaspoon of potassium metabisulfite per 6 gallons if you plan to age the wine more than 6 months. How much potassium metabisulfite is in that quarter teaspoon? Some sources say 1.4 grams others 1.6 grams. In 6 gallons, that is an addition of between 35ppm and 40ppm SO2. That’s in the ballpark, which makes this single addition of SO2 easy for kit wines.

What if you are conducting an experiment and have split the kit into 6 one-gallon batches. How do you measure one-sixth of one-quarter teaspoon? If you make a scratch wine, it is often recommended that the Must be sulfited to 50ppm (about 1/16 teaspoon per gallon). If you test the free SO2 and find it to be 15ppm and you want 30ppm, how much do you add?

In theory, Campden tablets would seem to be an easy way to add SO2. After all, what can be easier than one tablet per gallon? Scott ran a series of tests on two different brands of Campden tablets and found up to a 60% variation in the amount of free SO2 that was added. In my own experience I have found that Campden tablets from different sources vary widely in the amount of SO2 added. Although easy, they may not be a reliable method of adding SO2. Campden tablets could leave you in the parking lot rather than in the ballpark. What’s a winemaker to do?

The solution is a solution. By preparing a 10% metabisulfite solution you can deliver a more reliable and consistent addition to the wine or must. Note that using a 10% solution will not be exact, it will only be in the ballpark. Since potassium metabisulfite is about 57% SO2, a 10% potassium metabisulfite solution is about 5.7% SO2. If you use sodium metabisulfite, your percent of SO2 will be slightly higher.

This is how I prepare my solution. I weigh out 70 grams of potassium metabisulfite. I then mix this with water to total 700 ml using a graduated cylinder. Although this seems like a lot of 10% metabisulfite solution, I put 500ml in a gallon jug and fill it with water to be used as a sulfite rinse solution for my equipment and bottles. The remaining 10% solution is used for adding to the must or wine.

Since each milliliter of 10% solution contains about 100 milligrams of metabisulfite, I make my additions at the following rates:

One ml in one liter adds 57ppm of SO2

One ml in one gallon adds 15ppm of SO2

One ml in 5 gallons adds 3ppm of SO2

One ml in 6 gallon adds 2.5ppm of SO2

To obtain the equivalent of a ¼ teaspoon of potassium metabisulfite in 6 gallons, I add 15ml of my 10% solution. For 50ppm in the must of my gallon batch of scratch wine, I add 4ml of solution. To make an addition of 15ppm in 6 gallons, I will add 6 ml of solution. I know that it is not exact, but I believe it is close enough.

Don’t have a scale capable of measuring grams? Don’t want to invest in graduated cylinders? Do you still want to be in the ballpark? Read on.

Most home wine shops sell potassium metabisulfite in 2-ounce quantities. Mix two ounces with water to obtain a total of 19 fluid ounces and you have a 10% solution. Dilute one part of your 10% solution with 7 parts water, and you have the recommended 1.25% sulfite solution for sanitizing equipment and bottles. One teaspoon of the 10% solution is about 5ml and one tablespoon about 15ml. One teaspoon can be substituted for one standard Campden tablet adding about 75ppm of available SO2 per gallon.

I did obtain a scale and graduated cylinders because I thought I could be exact with my SO2 additions. I did however; come to the understanding that the best I could hope for was to be close before investing in pipettes to measure my additions. To measure my additions I use an extra syringe designed for acid testing (about $1.25). Make sure it is clearly marked so you don’t mix it up with the one you use to measure sodium hydroxide. SO2 in wine is okay sodium hydroxide is not.

I have found the solution to be easier than trying to weigh milligrams of metabisulfite powder. It is better than the inconsistent quantities encountered with Campden tablets. And I believe it gets you in the ballpark.

Joseph Schuitema - Dallas, Texas

---If you would like to offer your comments and/or suggestions, please send them to geocorn@finethevinewines.com.

TOY OF THE MONTH

Now that fruit season is upon us, we thought it would be a good time to put some of our testing equipment on special. This month we have the hydrometer, floating thermometer and vinometer marked down as reflected below:

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Part Number
Picture
Description
Regular Price
Current Price
Order
5424

Floating Thermometer

 

$5.99
$4.99
5451

Triple Hydrometer Specific grav, Potential ETOH, Sugar

$5.99
$4.99
5428

Vinometer, Tests alcohol content

$4.79
$3.99

FREE WINE INGREDIENTS KIT

This month we are giving away another free wine ingredients kit from Winexpert. Every Winexpert wine ingredients kit you order during in the month of June 2005 will automatically enter your name into the hopper. At the end of the month, we will have a drawing and the lucky customer will get a free wine ingredients kit of their choice equal in value to the highest dollar kit ordered. If you order a Vintner's Reserve kit and win, you will get a free Vintner's Reserve, if you order a Selection Estate, you can choose any Winexpert kit, including a Crushendo!

The winner for May was Ed Sahagian-Allsopp of Milwaukee, Wisconsin, who purchased the Winexpert Selection Estate Woodbridge Ranch II Cabernet Sauvignon. Since he purchased a wine from the Estate series, he gets to choose any Winexpert Kit, for his free kit. Next month's winner could be YOU!

NEW PRODUCTS

For those of you just starting in the homebrew hobby, we are proud to offer a Beginner's Beer Package for $94.99 which includes our deluxe beer equipment package #1002 and either a Baron's Premium Beer Kit or a Brewer's Best Ingredient Kit. If you have any questions about this hobby, please give us a call.

In addition, Winexpert has released 2 more new products in their Estate line, the Sonoma Dry Creek Valley Unwooded Chardonnay #13102 and the Oregon Yamhill County Pinot Gris #13103. To see a complete list of all our new products, click here.

My primary distributor is LD Carlson and you can see their complete product list at their public catalog. If you find anything you would like me to add, please let me know.

CALL US!

If you have any questions about our products, our service and/or wine making, please call us. We are not Corporate America! We are here to serve you. I bring this up, because a number of my callers apologize for bothering me or using my toll-free line. You are definitely not bothering me and I have a toll-free line so you WILL call me.

Sometimes, I am unable to answer the phone. If you get the voice mail, please leave your name, number, brief message and a best time to call. I will return your call as soon as I can. I now have the Company Line forwarded to my cell phone when I am not in the store. As a result, I am now available almost 24-7. I do need to sleep!

If you don't want to call, just send me an email. I usually answer my email daily. In addition, your emails and/or calls do not have to relate to wine. I will discuss any topic you like, so please remember, I am your resource and I am here for you.

WINE OF THE MONTH

This month we have ALL of our Winexpert Selection International kits on sale for 10% off. This is a great opportunity to try a wine kit made with grapes from one of the great wine making countries outside of North America. The International series boasts of wines from Argentina, Australia, Chile, France, Germany, Italy and South Africa.

Click here to find out more.

CUSTOMER REFFERAL PROGRAM

Effective March 1, 2004, we have a customer referral program that provides for additional discounts to registered users. We will give you a coupon worth 10% of the first order placed by any person that you refer to our web site. The stipulations are as follows:

  1. You must be a registered user of finevinewines.com,
  2. The person placing the order must register and provide your name in the appropriate field on the registration screen, and
  3. The discount is only good for future orders with finevinewines.com and is not redeemable for cash.

That's all you have to do to get another discount from finevinewines.com.

CUSTOMER FEEDBACK

We appreciate all of your comments, whether good or bad. To demonstrate our commitment to outstanding customer service, I have created a web page with your feedback. As we receive emails that comment about our service, I will post them on this page.

UNSUBSCRIBE

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Feel free to pass this newsletter on to any of your friends and thank you for your continued support of Fine Vine Wines.

 
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